Users will soon have a updated setting that allows them to lessen the quantity of AI-created content appearing in their streams. This initiative comes as the company revealed that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread release. This development comes amid a increase in AI content, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising video streams on another major platform primarily display AI-generated videos. A considerable share of this output is considered low-quality AI content, a term for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, including AI artwork to educational videos, and we want to give people the ability to increase or decrease of that, depending on their own choices,” said a platform representative.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its network tagged as artificially created. Collectively, more than 100 million media items are submitted to the platform daily, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Members will be able to reduce or increase the volume of AI-generated videos they watch by opening the content preference feature in the app and picking AI-made media. Further subjects that can already be modified under the tool encompass politics, style, beauty, and movement.
Platform Guidelines
The platform’s guidelines oblige creators to label convincing AI-generated content, and it prohibits harmful fake videos of public figures or emergencies. Any realistic AI video that is unmarked can be removed under its community policies.
Furthermore, the platform will from now on add an artificially created watermark to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying AI-generated material. This measure is designed to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is also launching a $2m educational fund for professionals and organizations to develop educational content about ethical AI use. This initiative will benefit non-profit groups specializing in teaching coding and technology.
Content Safety Approach
The platform has justified its content review process, following debate over intentions to lay off hundreds of content moderators in Britain. The company is set to reduce hundreds of positions in its content moderation department in the UK capital, with labor groups and digital protection specialists raising concerns that humans are being replaced by automated systems.
A company official clarified that human moderation would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content before it has to be seen by staff. The platform stated a 76% decrease in disturbing and violent content handled by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”
